Social media is a constantly shifting field, with new sites regularly cropping up and others disappearing from use. The following sites provide some of the more popular social media tools that interest our clients.
Twitter. Twitter is a micro-blogging site; people use it to convey brief snippets of information, converse with other users, and share photos, videos, and web links. Many businesses use Twitter to share information about sales or special offers. Others use it simply to respond to customer concerns, since many people will complain on Twitter when they have a problem with a particular company or product.
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Facebook. Facebook is one of the most popular destinations on the internet. People use it to connect and share information with friends, acquaintances, and family members. Businesses should have a Facebook page to promote their company and interact with customers. It's helpful to offer incentives such as coupons or contest entries to gain fans for your page and encourage users to share your page link with their social network.
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